Gali Group
A fast, angular mark for a furniture-tools supplier, built from a wing and a G.
(01) Challenge
Gali Group equips furniture makers in Kazakhstan with machines, tools and edge banding, and runs business tours to factories in China. The brand had to feel powerful, modern and reliable, and stretch across four lines of business: Group, Mebel, Store and Tours.
(02) Approach
I built the mark from two ideas: a wing for speed and the letter G for Gali. Three stepped bars form the wing, and the G locks into them on a strict angled grid that also shapes the wordmark. Orange against deep navy gives the brand its industrial contrast. A G-pattern, sub-brand lockups, an app icon, merch, signage and fleet graphics carry it into the real world, and the same system runs through the website: a machine catalog, a shop for consumables and a page for the business tours.
(03) Outcome
A complete identity system and a homepage design for Gali Group.